Logo design is an important area of graphic design, and one of the most difficult to do perfectly. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. The logo design profession has substantially increased in numbers over the years, since the rise of the Modernist movement in the United States in the 1950s.
Color is a key element in logo design and plays an important role in brand differentiation. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play a role in how we decipher and evaluate logo color. While color is considered important to brand recognition and logo design, it shouldn’t conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. For example, in the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings but other countries will have different sets of colors that evoke national pride.Similarly, diverse industry sectors tend to favour different color palettes: strong, saturated colors are favored in the fast food industry and less saturated more colors in the banking and insurance sectors. Choosing an organization’s logo’s color is an important decision because of its long term implications and its role in creating differentiation among competitors’ logos. A logo is more than images and words, a good logo tells a story about your company–who you are, what you do and what you stand for. That’s a lot to ask of one piece of art, which is why it’s important that you take the time to do it right. Fortunately, you don’t have to do it alone. The steps below will take you through the process of designing a logo that will successfully brand you in the marketplace. A logo represents your brand through the use of shape, fonts, color and images. Being clear on why you need a logo can guide your design. Boost recognition by logo design.
Is your company new or competing in a field with a lot of other players? Having a strong logo can help clients recognize your brand more readily. Using logo you can create a strong recognition in your audiences mind. Consumers shop with their eyes and logos can be easier to remember than names, products and services. Over time, a customer comes to associate your logo with your company. You may create trust using logo. Part of bringing in and keeping clients is based on their willingness to trust you. A solid logo that conveys your honesty and integrity can help put clients at ease. You can enhance admiration by logo. If clients already have a good impression of your business, you can power that by creating a logo that is well-regarded for its good looks, cleverness or effective simplicity.